Tracking pre-seed and seed rounds that close in India every week
Links out to the the websites of the startup and its investors, along with LinkedIn profiles of the founders and fundraising news.
Kitchen and bathroom fittings, including smart bidets, kitchen faucets, stainless steel and quartz sinks, and modilar accessories. ₹5CR seed round. Founded in Apr 2024, Delhi based. Founders: Jatin is ex-Swiggy, Ola Electric and more recently was Head of Marketing at The Man Company; Saurabh is the founder of Sunrise Steel Industries, a manufacturer of stainless steel pipes in JV with Jindal Stainless.
Bathroom water filtration solutions, i.e. a tap and shower filter designed for better haircare and skincare. At ₹5CR in annualised revenue across 6K homes, five months since launch. ₹1.5CR pre-seed round. Founded in Sep 2023, Bangalore based. Founders: Duhita (IIT Kharagpur '23) is ex-Accenture; (also Kharagpur '23) is a software engineer from Pine Labs.
Perfume brand, with a range of clean products free of toxins and additives. "India's 1st Clean Perfume". Products are priced between ₹1,000-5,000. Revenue scale undisclosed, 100K customers so far. $2.5M seed round, along with $0.5M towards exiting angels. Had previously raised $898K in funding led by IPV. Founded in Jan 2022, Mumbai based. Founders: Ankita was an architect for a decade prior to this; Akash started out as an advisor and joined full time in Oct 2024, prior to which he was VP Strategy & BD at Pharmeasy; actress Samantha Ruth Prabhu joined as co-founder and face of the brand in 2024 (she has 38M IG followers). The origins of the brand go back 35 years to Sumi Thadani, Ankita's mother, who began making aromatherapy products in 1996, sold as 24 Carat Remedies.
Skincare brand with anti-aging solutions, which launched with its initial product in May 2025 and now has 25K customers. ₹6CR seed round. ₹2CR raised at the time of launch from Titan along with Aditya Agarwal (P-TAL). Founded in May 2025, Delhi based. Founder Hemangi was previously the founder of BOTNAL, another skincare brand.
Menstrual hygiene brand. Revenue/customer scale undisclosed. Seed round of an undisclosed amount. Founded in Aug 2020, Calcutta based. No background information available on founder Dipesh (Univ. of Calcutta '09).
Beauty brand with high performance multifunctional beauty and personal care products that simplify daily routines for working women in India. Its initial product lineup includes a dry shampoo, an all-in-one hair cream and a lip treatment. ₹1-3K price points. ₹28CR seed round. Founded in Oct 2023, Delhi based. Founder & CEO Aparna (Binghamton University undergrad '16 and Masters '17) was a Partner at Good Capital (five years).
Breakfast-focused brand selling high protein oats, formerly known as GoOAT. No refined sugar, preservatives or artificial flavours. Has scaled from ₹10 lakhs to ₹65 lakhs in monthly revenue in "recent months". 70% of sales are D2C. ₹1.6CR pre-seed round, in addition to the ₹1.1CR in pre-seed funding already raised. Raised from D2C insider Super Angels Vikram Ahuja (HomeGuru), Akash Gupta (Zypp), Dhruv Kohli (Boba Bhai) who were in the last round; Consumer Collective by Atrium; with incoming angels Rashi Agarwal (Zypp), Akhil Kansal and Aayushi Khandelwal (Anveshan), Venus Dhuria (Phot.AI), Karan Kishorepuria (Regaal Resources) and others. Founded in Aug 2023, Gurgaon based. Founder Yash (Univ. of Mumbai '20) was the founder of WisEgg (beverage brand) briefly before starting GOAT Life.
Clean label beverage brand with natural sparkling drinks which are vegan and chemical free. Sold via quick commerce, retail channels, vending machines and HoReCa (chains like Chalu Chinese with 200 outlets). Revenue traction undisclosed, scaling production capacity from 250 litres to 2,000 litres (40K cans) per day. ₹2CR seed round, raised on Zee TV's entrepreneurship show Ideabaaz from Sooraj Singh (Unibots) and Shaili Chopra (SheThePeople). Founded in Oct 2019, Bangalore based. Founders Vrinda and Deepender started Swizzle straight out of Bundelkhand Institute of Engineering and Technology in Jhansi.
Analog watch brand which will launch in January 2026 with five collections. Each model will be limited and numbered. It will open its first experience store in Delhi. $3M seed round. Other investors in the round: 100 Unicorns, Tanmay Bhat, and over 30 founders including Varun Alagh (Mamaearth), Gaurav Khatri (Noise), Siddharth Dungarwal (Snitch), Nitin Jain (OfBusiness), Vishesh Khurana (Shiprocket), Chirag Taneja (GoKwik), Akash Gupta (Zypp), Arjun Vaidya (V3 Ventures). Founded in Apr 2025, Gurgaon based. Founders: Aakash (University of Wolverhampton '09; Northumbria MBA '10) was the founder of perfume brand BellaVita; Prerna (LSR '10; IE Business School '15) was the co-founder of luxury candle brand À La Folie; Anant was the co-founder of free beverages company Drink Free Advertising Media; the fourth founder, Kunal Kapania (Amity '19; Narsee Monjee '22), not linked here, was also co-founder at Drink Free Advertising Media.
New consumer appliances brand launching with its first product, Luma, an air frier priced at ₹9,999. Building a portfolio of consumer appliances across kitchen, home and personal care. Launching first in India. the company will expand to the GCC and the US over time. $1.4M pre-seed round, led by Sauce VC (this deal being its largest pre-revenue cheque). Also received Peak XV’s Spark Grant. Angels in the round include founders/execs from Caratlane, Noise, Urban Company, Mokobara, Ultrahuman, Servify, Vahdam, Dixon Technologies, Cyient, Reckitt. Founded in Mar 2025, Mumbai based. Founders: CEO Naiyya (NLS, Bangalore '07; HBS '12) was the founder of parenting platform BabyChakra, which merged with Good Glamm Group in 2021 where she became co-founder; CDO Vyasateja (Visvesvaraya Technological University '03; North Carolina State '08) is an industrial designer, and most recently founder of design studio Analogy.