Natural-movement performance footwear, with wide toe boxes, minimal heel drop and flexible soles. The company positions itself against both niche barefoot brands, as well as global sportswear brands. It offers two types of footwear, for natural movement and for racquet sports. It has 9 SKUs, with 20 more planned across apparel and accessories. Sold D2C, with an experience store in Mumbai in the works. $2M seed round led by Tanglin Venture Partners, along with Bharat Kalia (Lifelong). Founded in Jun 2024, Mumbai based. Founders: Vedant founded Mainstreet, an Indian streetwear and authenticated sneaker resale business, in 2017; VIjayant (BIT Mesra 04; S P Jain '10) started out at PolicyBazaar, and more recently was SVP at ValueFirst, a Twilio company, and a Business Leader in the India Leadership Team for Bird (communications infrastructure).

D2C grocery brand with freshly processed kitchen staples (cold-pressed flours, wood-pressed oils, spices) made in neighbourhood micro-factories. Distribution is via its own omnichannel model, with 90 minute delivery. Operates in Delhi NCR (Gurgaon and Noida). It offers more than 30 varieties of grains, millets, and seeds. Its highest-value cohorts spend over ₹5,000 a month. $3.15M/₹30CR seed round led by Fireside Ventures, along with Blume Ventures and other existing investors. Last raised a $1.1M pre-seed round in Aug 2025, from Snow Leopard Technology Ventures, Veltis Capital, Blume Ventures, Indigram Labs Foundation.  Founded in Sep 2024, Gurgaon based. Founders: Yatish (Manipal Tech.) was the Founder & CEO of Milkbasket for close to nine years; Shailendra founded Veggie India which was acquired by Milkbasket, which he then joined for six years. Comps: India's market for staples is dominated by legacy brands - Aashirvaad, Fortune, Pillsbury.

Women’s health brand which develops science-backed menstrual hygiene, cycle-nutrition and hormonal-wellness products, including a patented antimicrobial reusable pad. ₹4CR seed round led by Proteus Partners, along with Puru Gupta and Sreejith Moolayil (founders of TrueElements, acquired by Marico), A. Velumani (Thyrocare), Somya Nigam (Somahna). Founded in Apr 2021, Mumbai based. Founders: Sujata (Dr.L.H.Hiranandani College of Pharmacy, Mumbai University '10, Narsee Monjee '12) is ex-Merck and Sanofi, and co-founded Superbottoms in 2016; Apurv (RTM Nagpur University of Pharmaceutical Sciences, Narsee Monjee '12) is ex-ACG Worldwide and was Manager for International Sales at Borosil.

August 2025 round which has been publicly disclosed now. Science-led skincare brand, with clinically validated products for acne and chronic skin conditions. The company identifies and addresses the underlying causes of skin conditions through a combination of diagnostics, behavioural interventions, doctor-backed protocols, technology, and targeted clinical formulations. ₹9CR pre-seed round led by Blume Ventures, which closed in August 2025 when the company was at the idea stage. Other investors in the round: Barbershop Fund, and angels including Arjun Purkayastha (Reckitt), Malika Sadani (The Moms Co.), Mukul Rastogi (Classplus), Diksha Pandey (Samosa Party). Founded in Apr 2025, Bangalore based. Founder & CEO Radhika (UC Berkeley) was on the investment team at Blume for four years (2019-2023) before working as an EIR at the firm for a year. She is ex-KMPG (in the US).

Preventive pain-management and wellness products, particularly medical-grade heat therapy devices. A portfolio of 10 heat therapy products under its hCore banner, including back heating pads, period pain heating pads and heated backrests for office chairs, are designed for pain relief and recovery. Sold through offline retail and online (eCommerce, quick commerce). The company has a 12,000 square foot manufacturing facility in Noida. Revenue scale undisclosed. ₹1.8CR seed round. Founded in Mar 2025, Noida based. Founder & CEO Hargun (DCE '19) was SDE 2 at Amazon, where he spent ~six years.

Soon to launch Gen Z fragrance brand, with plans to enter the broader lifestyle segments. Its debut collection, The World of Antonyms, features products such as IM-Perfect, DIS-Loyal, MIS-Placed, and MIS-Aligned. $450K pre-seed round co-led by All In and Huddle Ventures. Founded in Oct 2025, Delhi based. Founders Kunal, Amish and Afsal were executives at NEWME for about three years each. CEO Kunal (Jain (Deemed-to-be University) '20) was Founder & CEO of Foodeo (B2B food service platform) before joining NEWME in the founders office. CRO Amish (NIFT Bhubaneswar '2022) was Social Media Manager at MLeAP, and Merchandising Manager at NEWME; Afsal (Calicut Univ. 20; ACCA CA certification '20) was Senior Finance Manager at NEWME.

D2C eyewear brand targeting Gen Z and millennial buyers. A range of 800 products are sold through its website, its frames and sunglasses are typically in the ₹1,000-2,000 range. 50,000 customers till date, with a 40% repeat rate. The company also operates an experience stores in Andheri West in Mumbai. Funding of an undisclosed amount. Founded in Jul 2022, Mumbai based. Founders: CEO Shahid (K J Somaiya '06; Univ. of Mumbai MBA '08) set up media agency and production house RVCJ Digital Media in 2010 along with CCO Ankit (Aurora Business School '14). Co-Founder Affan (Dr. A.P.J. Abdul Kalam Technical University '15) was a digital marketing consultant at Enterprise Monkey, NewsCred and SquareBase, and joined RVCJ in 2021.

Clean-label nutrition startup selling hydration, protein and functional wellness products. Its products include electrolytes, whey protein isolate, whey protein concentrate, and plant protein. Free of gums, emulsifiers, anti-caking agents, artificial sweeteners, and proprietary blends. Revenue scale undisclosed. $1.5M seed round from angels, including Nisaba Godrej, Anand Piramal, Abhishek Nayar (cricketer), Bhakti Modi (Tira Beauty), Harsh Parekh (Pharmeasy), Sahil Vora (Sila Group). Founded in May 2025, Mumbai based. Founders: Sohrab Khushrushahi (HR College '01) is a celebrity fitness trainer who founded SOHFIT by Sohrab Khushrushahi a decade ago; Sahil Kukreja has been a Director at Omprakash Packaging for a decade, and has won 3 Ranji trophies; Daneesh Davar (Carleton College '06) co-founded SOHFIT in 2017.

Montessori-inspired toys for early learning for kids in the age of 0–3. The company is at annualised revenues of ₹3.5CR, with over 200 SKUs across developmental categories. Plans to launch 100 new SKUs with this raise. Its products are distributed through its website, Amazon, Flipkart, and Blinkit. ₹6.0CR seed round. Founded in Mar 2024, Gurgaon based. Founders: Ayush (IIT Delhi '13; IIMA - Università Bocconi dual degree '17) is ex-BCG (four years); WhiteHat Jr. (Director, a year) and most recently Byju's (AVP, two years). Abhishek (IIT Delhi '13) is ex-Shadowfax (three years); SuperDaily (one year); Government e Marketplace (GeM) (two years) and was most recently Head - Strategy and Planning for Supply Chain at CityMall (two years).

Authentic Korean FMCG brand which has started with Korean ramen for Indian consumers. Has crossed ₹1CR in monthly revenue, with 60% MoM growth with a single product offering, and claims to be one of the top selling noodle brands on Flipkart. Half of it sales come from Tier II and Tier III cities. Will now expand into categories such as sauces, snacks, and ready-to-eat products. $1M seed round led by IndiaQuotient, with participation from DeVC, Titan Capital, and IIMA Ventures. Founded in Aug 2024, Gurgaon based. Founders: CEO Nishank (IIT Delhi '21; IIMA '25) had a brief stint as Head of Product at Intract and was Principal Analyst at Anheuser-Busch. COO Bodhi (SRCC '21; IIMA '25) was City Head at Pluckk for a year. Co-Founder Akhil (NIT Kurukshetra '22; IIMA '25) was an analyst at KPMG for a year;