Fresh-staples brand delivering freshly milled atta and grains using traditional stone grinding techniques. Products are nutritionally different to conventional packaged flours, with atta that is 60% higher in protein, 40% higher in fibre and 40% lower in carbs compared to leading brands in the market. Currently available in BLR with its own manufacturing setup, with 300 orders a day via its website, whatsapp (15 groups drive traffic) and quick commerce. Launching soon in Delhi and Hyderabad. The company has also disclosed its CaC, at ₹200 today vs. ₹400 when they launched earlier in the year, and GMV at ₹40 lakhs estimated for this March. ₹2CR pre-seed round from angels including Dr. Vikas Katoch (Adomantra), Sumit Maheshwari (Odessa Technologies), Shashikant Shenoy (Uniqus Consultech). Founded in Jan 2026, Bangalore based. Founders: Ashish (Punjab Technical Univ. '08; IILM '11) was CMO at Narayana Health and Head of Marketing at Medibuddy; Avinash (Univ. of Calcutta '04) was Head of Finance at both Odessa (software for leasing businesses) and WorkIndia, and was a finance director at Ola; Mohsin (Doctor Bhim Rao Ambedkar University '17) was an associate director of finance at WorkIndia, senior finance manager at Ola and briefly the Co-Founder of Shoecart.

Functional beverage startup offering low-calorie prebiotic fizzy drinks and probiotic digestive shots. Available on quick commerce, in grocery chains Namdhari’s and Ratnadeep, in 200 retail outlets in Bangalore, and in retail/office settings through a partnership with Sodexo. Production is in-house. Follows on the success of US-based functional beverage brands like Olipop and Poppi. ₹2.5CR seed round led by IAN Angel Fund, the evergreen fund run by IAN Group. Founded in Apr 2022, Bangalore based. Founders: Chirag (NSIT '14) managed product development and ops at Flatheads (shoes made with bamboo), prior to which he held roles at Nykaa (product manager), ShopClues and Momoe (~a year each); Prateek (NSIT '15) was Head of Investments and Partnerships at Milaap, and is ex-Capital Float, Finomena and HomeLane.

Magnesium-led wellness brand for sleep and stress management, and muscle recovery, selling bath soaks, balms and supplements. Will soon launch sprays and roll-ons. The company has had 150K customers, 100K orders and a 20% repeat rate since starting a little over two years ago. ₹1.5CR pre-seed round (~$200K). Founded in Jan 2024, Chandigarh based. Founder Akshina (BITS Pilani '21) started out at Goldman Sachs in Bangalore (~2 years), was Head of BD at Swami Devi Dyal Group of Professional institutions (~3 years, appears to be owned by her family) before founding Bubble Me.

Gen Z focused reusable, press-on nails brand. Sold D2C, on Amazon and via quick commerce. ₹2.5-3.0CR pre-seed co-led by Gruhas Collective Consumer Fund and Marsshot VC. Angels in the round: Shashank Kumar (Razorpay), Arjit Johri (Mars Shot), Yash Jain (ex-NimbusPost), Karan Jindal (Meta), Jivraj Singh Sachar (Indian Silicon Vally Capital), Nishank Jain (Accel), Yash Vardhan Kanoi (ex-Alter Global), Ashwarya Garg (HYPD), Venus Dhuria (Phot.AI), Amishi Parasrampuria (The Whole Truth). Founded in Jul 2020, Mumbai based. Founders: CEO Shubham (Amity '14) was sales manager at Swiggy for a year; co-founder Tanishq (Narsee Monjee '18) was the founder of Skyber, which operated two products, Dhanda (digital storefronts for merchants); Baazaar (hyperlocal marketplace).

Houseware brand offering functional kids essentials for everyday use. The company focuses on bento boxes, lunchboxes and water bottles that combine durability with bold, design-led aesthetics. $2M Pre-Series A led by Prime Venture Partners, with continued participation from Appreciate Capital and IIMA Ventures. Co-founder Harini was previously the head of product management at Amazon. Co-founder Mahesh was previously a country manager at Rapyd.

Fashion label with culturally inspired apparel. The brand focuses on distinctive shirts (think "Starry Night" on a shirt), polos and jackets, with oversized silhouettes. Sold D2C and through an expanding retail presence in Bengaluru, Kochi, Thiruvananthapuram and Calicut for now, with eight new stores opening this year. ₹40CR Series A led by RPSG Capital Ventures, along with existing investors Veltis Capital, Multiply Ventures, Dominor Investments. Founded in Jan 2017, Kerala based. Co-founders Swaroop (VIT) and Gopika (Mar Baselios College of Engineering) started almost straight out of college.

Wearable devices company focused on sleep science and recovery, with plans to launch in the US market. Unlike other wearables that generate sleep dashboards, the company's yet to launch device combines neuroscience and hardware design to drive bilogical regulation not just tracking. The company was formerly known as InnerGize. ₹24CR seed round. Other investors in the round: Startup Sherpas, Vaishav Investments, Avnish Anand (CaratLane), Shivam Puri (Cipla).

Steam shower brand for premium homes, operating in India's ₹30K CR bathroom and sanitaryware market. The company has two products - a steam at home system delivering non-stop steam, starting at a ~₹56K price point; and a sauna sytem which starts at ~₹64K. ₹3.8CR seed round co-led by Anicut and Zeropearl. Other investors in this round: Atrium Ventures.

Wellness brand with a range of sea buckthorn-based products, across supplements, nutritional products (powders, teas) and skincare products (soaps, creams, cleansers, lotions). These are used to address a variety of concerns - skin care, hair care, joint pain, gut health and weight management. Sea buckthorn is a nutrient-dense "superfruit", in this case sourced from the Himalayan foothills, ₹1.25CR seed round led by BeyondSeed. Noida based, founded in Jul 2021. Three of the four founders, Udit, Bhupendra and Nikhil, are from the Institute of Engineering & Technology in Lucknow, with no information on their background or that of the fourth founder, Arun.

New zero-sugar beverage brands, starting with carbonated and non-carbonated lemon and mango flavoured drinks. Drinks are sweetened with stevia and monk fruit extract.Priced at ₹30 for a 160ml pack. ₹1CR pre-seed round from angels including Shobhit Gupta (One8 Commune Restaurants), Varun Sachdeva (BoAT), Eiti Singhal (Eiti Ventures). Founder in Jan 2025, Gurgaon based. Founder Priyank led product marketing at Samsung and was a marketing and brand lead at Motorola Mobility.