New zero-sugar beverage brands, starting with carbonated and non-carbonated lemon and mango flavoured drinks. Drinks are sweetened with stevia and monk fruit extract.Priced at ₹30 for a 160ml pack. ₹1CR pre-seed round from angels including Shobhit Gupta (One8 Commune Restaurants), Varun Sachdeva (BoAT), Eiti Singhal (Eiti Ventures). Founder in Jan 2025, Gurgaon based. Founder Priyank led product marketing at Samsung and was a marketing and brand lead at Motorola Mobility.

Clean supplements focused on sleep and gut health, using clinically studied global ingredients to deliver real outcomes instead of playing on passing fads. ₹5.5CR pre-seed round. Angels in the round include Mohit Kumar (Ultrahuman) and likely also Puneet Kumar (Mirae) who has been advising the founders. Founded in Jan 2024, Bangalore based. Founders: Shreya (Narsee Monjee '13) built Byju's UNO, an experimental learning platform for kids with learning difficulties and is the founder of Reservoir, a consultancy firm helping companies with workplace inclusion for neurodivergent hires; Kshitij (also NM '13) was Co-Founder at Flo Mattress and Founder of AdHog Interactives (ad agency).

A new airconditioner brand which launches this February, with in-house engineering and manufacturing capabilities. It is developing India's most energy efficient ACs which can operates in 50 degrees. Priced at ₹45-62K for 1 to 2 ton ACs. $12M seed round. Founded in Feb 2024, Delhi based. Founders: Ashish is the former Co-Founder & CEO of Urban Ladder; Pranav (IIT Madras '06; Cambridge '08) was the founder of Crimson Healthcare (medical equipment manufacturer).

Kitchen and bathroom fittings, including smart bidets, kitchen faucets, stainless steel and quartz sinks, and modilar accessories. ₹5CR seed round. Founded in Apr 2024, Delhi based. Founders: Jatin is ex-Swiggy, Ola Electric and more recently was Head of Marketing at The Man Company; Saurabh is the founder of Sunrise Steel Industries, a manufacturer of stainless steel pipes in JV with Jindal Stainless.

Bathroom water filtration solutions, i.e. a tap and shower filter designed for better haircare and skincare. At ₹5CR in annualised revenue across 6K homes, five months since launch. ₹1.5CR pre-seed round. Founded in Sep 2023, Bangalore based. Founders: Duhita (IIT Kharagpur '23) is ex-Accenture; (also Kharagpur '23) is a software engineer from Pine Labs.

Perfume brand, with a range of clean products free of toxins and additives. "India's 1st Clean Perfume". Products are priced between ₹1,000-5,000. Revenue scale undisclosed, 100K customers so far. $2.5M seed round, along with $0.5M towards exiting angels. Had previously raised $898K in funding led by IPV. Founded in Jan 2022, Mumbai based. Founders: Ankita was an architect for a decade prior to this; Akash started out as an advisor and joined full time in Oct 2024, prior to which he was VP Strategy & BD at Pharmeasy; actress Samantha Ruth Prabhu joined as co-founder and face of the brand in 2024 (she has 38M IG followers). The origins of the brand go back 35 years to Sumi Thadani, Ankita's mother, who began making aromatherapy products in 1996, sold as 24 Carat Remedies.

Skincare brand with anti-aging solutions, which launched with its initial product in May 2025 and now has 25K customers. ₹6CR seed round. ₹2CR raised at the time of launch from Titan along with Aditya Agarwal (P-TAL). Founded in May 2025, Delhi based. Founder Hemangi was previously the founder of BOTNAL, another skincare brand.

Menstrual hygiene brand. Revenue/customer scale undisclosed. Seed round of an undisclosed amount. Founded in Aug 2020, Calcutta based. No background information available on founder Dipesh (Univ. of Calcutta '09).

Beauty brand with high performance multifunctional beauty and personal care products that simplify daily routines for working women in India. Its initial product lineup includes a dry shampoo, an all-in-one hair cream and a lip treatment. ₹1-3K price points. ₹28CR seed round. Founded in Oct 2023, Delhi based. Founder & CEO Aparna (Binghamton University undergrad '16 and Masters '17) was a Partner at Good Capital (five years).

Breakfast-focused brand selling high protein oats, formerly known as GoOAT. No refined sugar, preservatives or artificial flavours. Has scaled from ₹10 lakhs to ₹65 lakhs in monthly revenue in "recent months". 70% of sales are D2C. ₹1.6CR pre-seed round, in addition to the ₹1.1CR in pre-seed funding already raised. Raised from D2C insider Super Angels Vikram Ahuja (HomeGuru), Akash Gupta (Zypp), Dhruv Kohli (Boba Bhai) who were in the last round; Consumer Collective by Atrium; with incoming angels Rashi Agarwal (Zypp), Akhil Kansal and Aayushi Khandelwal (Anveshan), Venus Dhuria (Phot.AI), Karan Kishorepuria (Regaal Resources) and others. Founded in Aug 2023, Gurgaon based. Founder Yash (Univ. of Mumbai '20) was the founder of WisEgg (beverage brand) briefly before starting GOAT Life.