Ayurvedic skincare brand, sells on Nykaa in India and Sephora in the UK, now launching with Sephora in the US. Part of the Sephora Accelerate program. $5M seed round. The company last raised a seed round in 2022. Diipa is an influencer (2M followers on IG), her husband is a former diplomat.

As the name alludes to, low-GI healthier mithai made with stevia. ₹1.3CR pre-seed round. Angels in this round: Kavirut (OYO), Dhruva Dubey (Vishal Mega Mart), Rachna Bahadur (Wellness Forever). Prabhinder was a production executive at Nestle, before stints at Amazon, OYO, Flipkart.

Home decor products capturing "the essence of Indian traditions while making it relevant for modern homes". $1M seed round (mix of primary+secondaries). Co-Founder Neha was a Buyer at Trent and Shoppers Stop.

Plant based nutrition brand - multivitamins and protein supplements. Products are designed around end-use: for PCOS, menoapause, sleep and stress, and so on. 1L customers to date, 70%+ from D2C site, currently at ₹15CR annualised revenue. ₹5CR seed round. Sudha, IIT-K + ISB, had stints at ITC, Uber, UrbanTouch; Veda comes from IIT-K, Deutsche, Meesho.

Premium apparel brand that launched earlier this month. Catering to the premiumisation trend, while the majority of new brands have entered fast fashion. One of the co-founders has a family business in manufacturing/export. ₹6CR seed round.

Farmer-centric sustainable tea brand from Tamil Nadu. Works with small farmers who have an average land holding of 1.6 acres. The focus is on building local collection points (a "Farmers' Factory") for every ~75-100 farms, so customers can track their tea down to a very particular cultivation area, i.e. farm to cup traceability. Farmers can increase their income by 3x. Aims to work with 3,000 small farmers in the Nilgiris by 2030. Coimbatore based. $125K pre-seed round by undisclosed angels.

Importer and distributor of alcoholic beverages - whiskies and wine - sold under their own brand. Distribution network across seven states. Seed round, amount undisclosed.

Lab-grown diamond brand. Focused on contemporary designs, a customised offering, will launch online followed by flagship retail stores. Founded by Priyanka Gill, Venture Partner at Kalaari Capital; formerly Founder of POPxo (sold to Good Glamm Group). Angel round, amount and investors undisclosed.

Beauty and wellness brand focused on teen self-care. Teens get a platform to co-create products that cater to their unique needs. ₹10CR seed round. Angel investors: Nihir Parikh, Sachin Parikh and Shantanu & Nikhil Mehra.

Footwear brand, pre-launch. Catering to Gen-Z/millennials in the mass premium segment (~$50 price point). Design, R&D and manufacturing from a factory in Tamil Nadu. Deepak Patil is the 4th co-founder (not linked below). $2.5M seed round. Bluestone also invested $1.3M earlier, in Nov 2024.